Role Definition            

Commercialisation of products created by the creation team and other selected technical & functional textile products, thereby generating the revenues

Facilitating, Identifying the creation of products for the creation team  

Responsibility Deliverables

CNCC Commercialization: (lead generation, revenue & identifying new products and concepts in market and sharing with Creation team)

1) Defining and implementing a marketing strategy for each product based on application, segment, region and thereby generating leads

2) Monitoring each marketing strategy based on the quality and quantity of leads generated; altering the marketing content / plan; as and when required to achieve the required number and quality of leads

3) Converting the leads generated into business and thereby achieving the revenue targeted for each product

4) Identifying NDPs for new product creation during customer interaction & sharing the same with creation team. Encouraging the same habit within internal sales team to facilitate product creation ongoingly