Responsible for managing and expanding the company's sales activities within the textiles value chain, with a primary focus on yarns and fibres. This role involves managing leads generated through various digital platforms and company initiatives, actively seeking new business opportunities, and working closely with Operations Executives to convert leads into sales and secure business deals. Additionally, the role requires ensuring exceptional post-sales service, utilizing CRM tools like Salesforce and SAP to document all sales and post-sales activities thoroughly, and traveling overseas to meet with customers for business development and fostering excellent customer relationships for sustainable business growth. Emphasizing on new customer development in assigned geographies and segment, focusing on differentiated and value added (CNCC) products sales making it a part of the primary responsibility.
Generating revenue and profitability and hence meeting the Sales Target by converting leads into the business by procuring the material from the appropriate source ensuring credit worthiness of customers & suppliers, aligned to our organizational culture, compliance and timely receipt of full payment.
Key Result Areas (KRAs) and Key Deliverables
1. Bottom Line Generation
o Achieve the Sales Target.
- Lead Generation and Management
- Engage with leads generated through digital platforms and the company’s own channels.
- Actively seek and generate new leads from existing customers and through networking activities such as trade fairs, emails, and personal meetings.
- To groom the operation executive to generate lead by emails and cold calling providing them with the necessary data for the same.
- Opportunity Conversion
- Convert leads by nurturing them into viable sales opportunities.
- Collaborate with Operations Executives to manage the enquiry pipeline effectively and ensuring continuous business.
- Setting timeline to convert the opportunity to sales.
- Sales Process Management
- Use Salesforce CRM to track and manage all enquiries, identify A and B Customers, it will also help us to understand our enquiry to order conversion ratio and its effectiveness. It will also help us to determine where should we invest our time like Sampling, Travelling, etc.
- To keep a track and do proactive sales tracking the sales cycle of individual customers.
- Ensure every effort and transaction is recorded accurately in SAP and Salesforce.
- Continue searching for specific Product campaign possibility with the existing customers.
- Customer Relationship Management
- Build and maintain strong relationships with customers to foster loyalty, repeat and sustainable business.
- Provide exceptional service and live wire update in CRM and SAP ensuring customer satisfaction at all stages of the sales process with the help of operations executive as well overseas teams.
- To arrange video or personal meetings on regular intervals with Customers and stakeholders.
- Cross-Functional Coordination
- Work closely with Overseas Team Accounts, Finance, Logistics, and Documentation teams to ensure smooth execution of sales orders, payments and timely service invoice payments to the counterparts.
- Share detailed sales information with all relevant departments taking help of CRM for coordinated business operations and help them execute it effectively.
- Activities at Divisional and Organisational Level
- Induction, Training, Factory visits, Event participation.
- Contributing towards content marketing